Project Treasure Token

Whitepaper
treasuretoken.art
treasuretoken@gmx.com
I. Initiative A lot of people, arguably many from Gen Z and Millennials, have little to no access to, or knowledge of, art. They see large, single-colored paintings, the kind any 5-year-old could paint, selling for millions. “Experts” then refer to the vast history of the image or the story behind it, while many angrily and sarcastically call it nothing more than a money-washing machine. While an artwork’s history may indeed drastically increase its worth or general interest, to the founder of this project, an artwork cannot be art without simply being a good work of art. There are, of course, different definitions of art, some more objective (e.g., creative design that conveys the artist’s impressions or that art is characterized by a multiplicity of meanings). But if we go back in time and remind ourselves of the moment we, maybe as children, saw something truly awe-inspiring or impressive, there lies the original thought of art: “How, just how could somebody create something that beautiful, it seems impossible.” Therefore, art may also be defined as: an impressive work only very few can create, which inspires, perhaps even intimidates, and motivates the observer. Now, for obvious reasons, one cannot simply purchase original masterpieces, as there might only be one of them, somewhere in a museum around the world. But even when it comes to lesser-known artists and their limited works, the price may be unreachable for individuals. Furthermore, if one not only wants to purchase art for its beauty but also because it could appreciate in value over time, the biggest issue, circling back to the first sentence above, is that the art market, in its essence, is a lottery. It is extremely hard to set foot in it, for two main reasons: 1. To begin with, one must invest a significant amount of money in an artwork that might appreciate over time. 2. There is simply too much art. It feels overwhelming to get an idea where to start, what is trending, what even matters. One would need to be an expert in art history to understand the different epochs, artists and their styles, developments influenced by zeitgeist, political, economic, and social change, etc. Or alternatively, one would need to be wealthy, able to play this lottery without concern, or rely on art advisors. II. Solution Treasure Token aims to hit the middle ground: to provide access to art that is beautiful and ambitious, yet at the same time affordable, and that can hold or even increase its value over time. Art where you know: "This is a trusted place – I don’t need to wonder if it makes sense, I just know it’s a source for desirable, but most importantly, beautiful art, that I appreciate, and which can even appreciate in value over time. " This is achieved through limited fine art prints. Each piece will feature a limited-edition number (e.g., “X/100”), a signature by the artist, and the name of the artwork on the back (not visible once framed). Each limited art drop will be tailored in style and concept in collaboration with the respective artist. The pace of limited art drops depends on how quickly collaborations with artists can be established, but the target is to release at least one per quarter. All collaborations will be curated and selected by the Treasure Token founder to ensure consistent quality and brand alignment. Community surveys may occasionally be conducted to gather input on which artists are more desired, but final decisions remain with the founder. Each limited edition drop will also include one “Genesis Artwork” copy, marked as 000/X00. These pieces are not for sale but reserved for the Treasure Token archive to be used in future exhibitions, showcases, and brand-related events, such cases being subject to evaluation of the long-term vision to grow Treasure Token into a recognized art project. In principle, the following structure is envisioned (but not set in stone): 1. Target price per artwork: $1000-3000 per piece. 2. Premium drops (e.g., larger formats, unique materials): up to $3000-5000. 3. Shipping costs (including insurance) added separately and paid by the buyer. 4. Payments processed via integrated checkout (Shopify / Stripe / crypto payment gateway) . The chosen price points reflect a balance between accessibility and exclusivity: they cover professional fine art printing, framing and logistics, while remaining significantly below traditional gallery pricing for limited editions of this kind. Additionally – and this applies also to the first drop – there will be auctions for 5-10 artworks of each drop, understanding that certain numbers may hold higher collector value. The exact numbers depend on artist and concept, but since this project is crypto-funded, there should always be a numerical link to crypto. For the first drop, the following numbers will be auctioned: 001/100, 021/100, 042/100, 069/100, 100/100. Possibly 1-2 more (e.g., 088/100 is a strong candidate). For these auctions, feasible platforms will be evaluated, including the option of NFT-based auctions where the winning token directly entitles the holder to claim the corresponding physical artwork. The first artwork will mark the launch of Treasure Token and will be created by the founder: 1. Title: THE 4th CRYPTO BULL RUN – referencing the cultural moment of the fourth Bitcoin halving and the narratives surrounding it. 2. Edition size: 100 pieces. 3. Format: Fine Art Print (100 cm x 70 cm / ≈ 39 x 27 in). Each piece will be delivered with a passepartout and a professional frame, as displayed in advertising. 4. Price: $2,000 per piece, plus shipping costs. Worldwide insured shipping will be organized with professional providers (DHL, FedEx, etc.), estimated at $100-150 per piece. III. Funding Funding for the Treasure Token brand shall be achieved through creator fees generated by trading the coin Treasure Token (ticker: TREASURE).
TREASURE will launch on pump.fun on 9 November 2025. No tokens are held back by the creator – the entire supply is community-owned (no second wallet buying in hindsight, no insider trading with friends, etc. The technically versed crypto community can track wallets and verify this. To the founder, it is simple: either this project wins or fails – there is no in-between where people would get scammed). Additional liquidity contribution (e.g., via PumpPad) may be considered in the future to further stabilize trading, but this is currently not intended for launch. Creator fees will be used in particular for the following: 1. Website set-up (shop, design, legal information, T&C, data protection); 2. Material and production costs; 3. Logistics, packaging, and shipping; 4. Advertisement, promotion, and brand building. Important clarification: Artwork sales themselves will also serve as a funding source for the project. Revenues will first and foremost be used to cover production, logistics, and reinvestments into new art drops and brand development. At the same time, Treasure Token is a commercial project – the founder explicitly intends to build a sustainable brand and generate profits over the long term. This is not a non-profit initiative, but an entrepreneurial art venture where growth and value creation go hand in hand with collectors’ access. The intention is to communicate all spending as transparently as possible (potentially even recorded on blockchain if suitable applications are found). IV. Utility of TREASURE At launch, the utility of TREASURE is limited to generating creator fees on pump.fun to fund the project. Further utility may be added in the future. It is understandable that individuals supporting the project will want to see a direct benefit, either through prior or exclusive access. This desire is acknowledged and understood, and was also one of the founder’s initial thoughts. However, technically it presents hurdles. Scenarios considered: 1. Holding TREASURE tokens could be a requirement for purchase eligibility. For example, a lottery system where wallets are drawn. Wallets would be scanned via integration to confirm holdings. However, this could turn TREASURE into a recurring speculative pump-and-dump token, where many buy shortly before a drop and sell right after. This would specifically frustrate those who didn’t get to purchase. This approach is not favored. 2. Making only the largest holders purchase-eligible. This approach is not favored. 3. Making TREASURE the sole payment method. The founder would then need to sell the tokens again for USDT, etc. This approach is not favored. In conclusion, there is currently no apparent use case of TREASURE that would meaningfully reward supporters. But this is not meant to remain the status quo. The plan is to seek consultation and community input to develop sustainable utilities (such as token-gated events, early access, or other participation rights). Especially before the sales website launches, good suggestions can still be incorporated. Until then, it remains a lottery system: wallets can register, and on the cut-off date it will be checked whether they are purchase-eligible. V. Disclaimer This document is provided for information purposes only and does not constitute financial, investment, legal, or tax advice. Treasure Token and the TREASURE token are experimental projects. Participation involves risks, including the potential loss of value. Nothing in this whitepaper should be interpreted as a guarantee of future performance or value. TREASURE is explicitly not an investment contract under any jurisdiction. Ownership of TREASURE tokens does not represent equity, ownership or claim on profits of the Treasure Token project, nor does it imply any legal rights beyond those explicitly described. The utility of TREASURE tokens is, as stated, limited to ensure funding. No one purchasing TREASURE has a legally enforceable claim on how funding is used. Prospective participants should conduct their own due diligence and consult professional advisors before making financial decisions. By engaging with the TREASURE token and this project, users acknowledge that they do so voluntarily and at their own risk.